DOUGHNUT SHOP BRANDING

Since their introduction in New York by Dutch settlers, the doughnut (or donut) has been a favorite snack of the young and old.  Usually paired with its companion, the cup of coffee, the duo is a go-to favorite breakfast treat.  Our Digital Design 2 designers were charged with branding a doughnut shop by creating a name, logo, and graphic identity for the establishment.  The results range from fun to upscale looks that denote the shop's mood and ambiance.  Let's visit the shops, if only in our imagination.

Click image to enlarge

NAME: JELLY JAMS DONUTS

PRODUCT: TAKE-OUT DOUGHNUT BOX

                     AND BRAND IDENTITY

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DESIGNER: MAE R. ('24)

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NAME: GARY'S DONUTS

PRODUCT: TAKE-OUT DOUGHNUT BOX                       AND BRAND IDENTITY

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DESIGNER: MARCO M. ('24)

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NAME: SUPER DONUTS

PRODUCT: TAKE-OUT DOUGHNUT BOX                       AND BRAND IDENTITY

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DESIGNER: SEBASTIAN  P. ('24)

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NAME: XOX DONUTS

PRODUCT: TAKE-OUT DOUGHNUT BOX                       AND BRAND IDENTITY

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DESIGNER: MATEO L. ('24)

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NAME: COSMIC DONUTS

PRODUCT: TAKE-OUT DOUGHNUT BOX                       AND BRAND IDENTITY

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DESIGNER: JUSTIN F. ('24)

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NAME: SPENCER'S

PRODUCT: TAKE-OUT DOUGHNUT BOX                       AND BRAND IDENTITY

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DESIGNER: SPENCER V. ('25)

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* All digital mockups were created by Mr. Funes to show how students' designs could be used on

  commercial products.  They were not physically produced or for sale.