
PIXEL
THE DIGITAL MASS MEDIA
DEPARTMENT SHOWCASE 2022
DOUGHNUT SHOP BRANDING
Since their introduction in New York by Dutch settlers, the doughnut (or donut) has been a favorite snack of the young and old. Usually paired with its companion, the cup of coffee, the duo is a go-to favorite breakfast treat. Our Digital Design 2 designers were charged with branding a doughnut shop by creating a name, logo, and graphic identity for the establishment. The results range from fun to upscale looks that denote the shop's mood and ambiance. Let's visit the shops, if only in our imagination.
Click image to enlarge

NAME: JELLY JAMS DONUTS
PRODUCT: TAKE-OUT DOUGHNUT BOX
AND BRAND IDENTITY
DESIGNER: MAE R. ('24)



NAME: GARY'S DONUTS
PRODUCT: TAKE-OUT DOUGHNUT BOX AND BRAND IDENTITY
DESIGNER: MARCO M. ('24)



NAME: SUPER DONUTS
PRODUCT: TAKE-OUT DOUGHNUT BOX AND BRAND IDENTITY
DESIGNER: SEBASTIAN P. ('24)



NAME: XOX DONUTS
PRODUCT: TAKE-OUT DOUGHNUT BOX AND BRAND IDENTITY
DESIGNER: MATEO L. ('24)



NAME: COSMIC DONUTS
PRODUCT: TAKE-OUT DOUGHNUT BOX AND BRAND IDENTITY
DESIGNER: JUSTIN F. ('24)



NAME: SPENCER'S
PRODUCT: TAKE-OUT DOUGHNUT BOX AND BRAND IDENTITY
DESIGNER: SPENCER V. ('25)
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* All digital mockups were created by Mr. Funes to show how students' designs could be used on
commercial products. They were not physically produced or for sale.