FOOD BRANDING

A well-design label and package can set you apart from a brand's competitors sitting along side on the same shelf.  A well-designed label not only communicates, but also engages customers on an emotional level.  Through color, careful placement of words and phrases  and their relation to the images and graphics, food labels can attract new buyers and retain those who have trusted the brand for years.  The following labels, designed by Digital Design 2 students, use all the principals of food branding and design that the industry relies on.

olive-oil-bottle-mockup-scene.jpeg

NAME: VIGO

PRODUCT: EXTRA VIRGIN OLIVE OIL

DESIGNER: IAN U. ('24)

juice-bottle-and-drink-mockup-scene.jpeg

NAME: SUNNYLAND

PRODUCT: 100% ORANGE JUICE

DESIGNER: SEBASTIAN P. ('24)

big Red.jpeg

NAME: BIG RED

PRODUCT: TOMATO SAUCE

DESIGNER: MARCO M. ('24)

NAME:OLÉ

PRODUCT: STUFFED OLIVES

DESIGNER: MATEO L. ('24)

jam-package-mockup-scene.jpeg

NAME: OLD WORLD

PRODUCT: SPAGHETTI SAUCE

DESIGNER: JUSTIN F. ('24)

Mae Cereal.jpeg

NAME: CINNAMON CRISPS

PRODUCT: BREAKFAST CEREAL

DESIGNER: MAE R. ('24)

Mae.jpeg

NAME: CHEF'S CHOICE

PRODUCT: BREAKFAST CEREAL

DESIGNER: MAE R. ('24)

cosmetic-products-and-packages-scene-cop

NAME: CONFETTI BOMBS

PRODUCT: BREAKFAST CEREAL

DESIGNER: SEBASTIAN P. ('24)

cosmetic-products-and-packages-scene-cop

NAME: SPACE BITS

PRODUCT: BREAKFAST CEREAL

DESIGNER: JUSTIN F. ('24)

NAME: SUN VALLEY

PRODUCT: RANCH DRESSING

DESIGNER: SPENCER V. ('25)

cosmetic-products-and-packages-scene-cop

NAME: MATTER MUESLI

PRODUCT: NATURAL CEREAL

DESIGNER: MATEO L. ('24)

* All digital mockups were created by Mr. Funes to show how students' designs could be used on

  commercial products.  They were not physically produced or for sale.

2020 Gulliver Academy Digital Mass Media Department

This website was produced entirely by the faculty of the Digital Mass Media Department for the Gulliver community