A well-design label and package can set you apart from a brand's competitors sitting along side on the same shelf.  A well-designed label not only communicates, but also engages customers on an emotional level.  Through color, careful placement of words and phrases  and their relation to the images and graphics, food labels can attract new buyers and retain those who have trusted the brand for years.  The following labels, designed by Digital Design 2 students, use all the principals of food branding and design that the industry relies on.